Makeroomforaglobalaudience.Bythemillions.

Imagien brings together entertainment, production and technology in Parallel™ Worlds audiences can enter from home.

Immersiveexperiencesfromthelivingroom.

Parallel is a new media format that turns an extraordinary experience into a living, explorable digital World.

Anewentertainmentassetforglobalaudiences

The live event ends. The Parallel World remains.

WedesignandproduceWorldsmadetobeexplored.

Creative direction, specialist production and interactive design bring each Parallel World to life.

Let’sbreakitdown.

Webringthecreative,technicalandcommercialelementstogethertodevelop,produceandreleaseParallelWorlds.

Explorable on phones & tablets.

Access options

Direct purchases
Subscription offers
Membership benefits
Partner-funded access

A new media format with strong marketing appeal.

Financing

Funding with partners

3Revenue engines

Access. Licensing.
Partnerships.

The right partners for each World.

We work on a global scale with an established network of world-class partners.

End-to-end World production

Authoring, creative direction, production, assembly and testing.

Global

Audience reach

About Imagien

Inthebusinessofgrowingyourbusiness.

At
, we work with rights-holders and world-class partners to turn extraordinary events and experiences into Parallel™ Worlds. Together, we create new ways to engage audiences and build lasting entertainment value.

Our mission

Extraordinary experiences should not be limited to the people who can be there in person. Our mission is to open them to audiences around the world, creating new opportunities for the people, places and businesses behind them.

Our work builds on years of development and experience in entertainment, production and technology. Parallel is our format and system for creating explorable Worlds. Imagien brings together the creative direction, capabilities and partnerships behind each project.

Based in Stockholm, Sweden, we work with rights-holders, producers and partners around the world.

Production highlights.

4.8/ 5.0Average audience
rating
6
monthsAverage project
lead time
44Markets promoting a single
release simultaneously
Release
dayPeak day for
access sales
3
monthsAverage
production time
20%Access passes purchased
by companies
2
weeksAverage pre-release
sales window
14%Highest campaign
conversion rate

Our partnerships

Workingwiththebestinthebusiness.

Strong partnerships

Creating a Parallel World requires quality and coordination across every part of the experience, from creative development and production to technology, promotion, distribution and audience support.

Our established network spans leading entertainment, production, technology and distribution companies, combining global reach with specialist expertise.

For each World, we bring together the right partners around one creative vision and a shared commercial ambition.

Voices from our partners and audiences.

“Partnering with Imagien fits our digital strategy perfectly and enables us to grow fast in new demographics and markets. These initiatives help accelerate all parts of our business.”
CCO, rights-holder
“We are excited to promote a new type of immersive show at home to our customers. It is a way for us to broaden our offer and grow our customer base.”
Senior Director, major promoter
“Imagien produced our show on a regular night with a full house. Very professional, non-intrusive production that was well led and organized.”
Technical Director, show producer
“An amazing way of watching a live show! It felt like I was there with the artist. To move around and interact so close to everything. The best show I have seen so far.”
Audience member, New York
“This was the most fun we have had in years. To let our fans in so close behind the scenes was a unique way for us to connect and give them something they have never seen before.”
Lead artist, major show
“We have never done anything like this before. We are very proud to have been part of this fun and innovative production.”
Head of Reality, production company